SEO Theory:

It is vitally important that every single page has a call to action. These actions can be anything from buy a product, sign up, tell a friend or even performing a site search. Such a call to action should be prominent, clear and obvious. It can take any form like a text hyperlink, a registration form or an email link.

 

The call to action options not only helps users locate what they are after on a website but it also helps increase their overall visit on the website. Its pointless to have a website getting 1000’s of hits when users only stay on there for 2 secs.  CTAs are valuable to a sites marketing program as they allow website owners to measure the success of a promotion, campaign or even the re-design of a website.

 

SEO Call to Action Options:

PDF forms

Store locator

Tell a friend

Print to PDF

All do social networks

Subscribe to newsletter

Become a member

 

 

 

The Footer

SEO Theory:

There are some words that are useful to have on every page of a site. These are the site’s primary keywords and its most important geographic location. By slightly modifying the footer, which is common to all pages, the number of terms for which a site can be found for can be improved. It will also guarantee that the primary keywords are on absolutely every page.

 

For example the website http://www.safeasset.org can further benefit by updating its existing footer.

The current website footer has the following information:

 

It would be recommended to create footer links using unique keywords to the main pages of the website to help improve relevancy and navigation. Although the website does contain the use of breadcrumb links, the footer links will further optimise the web pages to relevant keywords.

An optimised footer for the safeasset.org website would be:

About us | Contact Us | Privacy Policy | Developers | Security Center | Asset Management | Stolen Assets | Black List Search | Safe ASSET Press Release | Asset Management Technology

© 2009 Safe ASSET Corporation is an online asset management and asset tracking company.