Web Optimization Strategies

..easier way to attract search engine spiders

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Home Visitors Can Provide SEO Content
Visitors Can Provide SEO Content

How Your Visitors Can Provide SEO Content

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Visitors to your site can provide you with the most natural sounding niche content. What better way to generate content and develop a sense of community at the same time then to ask your customers to contribute articles to your site's ezine, forum or newsletter?
You can also get visitor supplied content by creating a blog (easily done by using a blog template) by writing short pieces and then asking your readers to respond with comments. Very often too, a blog will attract other individuals who will exchange links with you to increase your traffic. Remember the more links that you have the more your visibility in the search engines will be increased so you should do your best to encourage others to respond to you right within your blog piece.
This tact works very well with any site but it especially works great with sites that have a how-to aspect to them such as recipes, carpentry or gardening. You simply edit the content for style, length and grammar and then toss in a few of your own comments. This material can be posted on your site or sent out as a newsletter. You can also use any questions posted as the basis for a naturally optimized FAQ page.
Another thing that you should check for in your email are individuals that are purposefully sending you a free article that fits your niche for their site. Offering a person a free article through their email is more common than ever – usually all the person wants in return is a link. This is a great idea for you as the more links you have the better your page ranking will be in the search engines.
Another subtle way of upping your SEO content is to have your visitors fill out a poll or sign a guestbook before they leave. A guest book is the single most efficient way to garner emails for your database. Also guest books offer you important insights as to how your business is going. Sometimes the spiders in search engines also pick up on content in guest books so even if they are not deliberately search engine optimized, they are still helpful when it comes to increasing your web recognition and presence.

Are you not bothering with a blog or forum because you think that it is a hassle to install? Most web hosts nowadays, including the ones that offer free hosting and domain names also provide you with free web tools that you can use to install these three features on your site:
  • A forum allows you to seed conversations (called threads) that might be the subject of interest or debate to your visitors.

  • A blog allows your visitors to voice their opinions in an ezine type format.

  • A chat room allows you to interact directly with your customers by holding online seminar seminars or gatherings. It also allows your customers to converse with each other and perhaps meet a kindred spirit. It is a good idea to save these online seminars and chats and reprint them on your website as SEO content.


Both Bravenet and Homestead are web hosts that are very well known for providing these types of tools free to users so that they can be installed easily on a website.
 

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