W3C Validation

The World Wide Web Consortium is an international industry consortium which develops common protocols that promote the WWW evolution. The W3C provides guidelines by which websites and pages should be structured.

When dealing with optimisation, standards compliant sites are more accessible for search engine crawlers. In addition, the following issues will be addressed:

• Ensure accessibility for the disabled.
• Ensure that your website is accessible from a number of devices.
• Ensure that the website will look and function similarly with different browsers and user settings which will attract additional users.

While W3C validation does not directly improve traffic it can prove to be advantageous. Validating the site can expose errors that may harm rankings. The W3C organisation provides a tool at http://validator.w3.org/ to validate the site.

Search engine spiders look for the Doc Type tag when indexing web pages. The errors can be seen by going to the following:

http://validator.w3.org/ make sure you visit the website and ensure that there are no errors according to the W3C standard, it may just be the little bug that it stopping search engines from indexing your website.